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Pulze: State of the Heated Tobacco Science
Imperial Brands Heated Tobacco Manager Liz Mason summarises scientific progress (...)
5:22 
2021
Innovating for a Healthier Future: A Challenger Focused on Consumer-Centricity & Agility
This presentation showcases how Imperial Brands' innovation function works (...)
5:53 2025
An Observational Study Assessing Label Comprehension and Risk Perceptions of a Heated Herbal Product
One of the factors crucial to making a meaningful (...)
5:19 2023
An Observational Study of a Heated Tobacco System Among Adult Smokers With No Intention to Quit
To observe the tobacco harm reduction potential of our (...)
5:14 2023
Re-Imagining Our Scientific Assessment Framework for Next Generation Products
Imperial Brands is seeking to make a meaningful contribution (...)
6:53 2023
A Pharmacokinetic Study on Heated Tobacco and Heated Herbal Products With Adult Smokers
Imperial Brands' heated system is PULZE 2.0. It heats (...)
4:58 2023
Nicotine-Containing Next Generation Products Don't Stain Teeth, Unlike Cigarettes
As a consumer-led and focused organisation, Imperial Brands is (...)
5:04 2023