Re-Imagining Our Scientific Assessment Framework for Next Generation Products - Thomas Nahde

Imperial Brands is seeking to make a meaningful contribution to the public health concept of tobacco harm reduction – or THR – through our portfolio of potentially risk reduced nicotine-containing Next Generation Products (NGP) for adult smokers with no intentions to quit. We believe science has never played a more important role in driving THR. This GFN Five describes how the scientific assessment framework we use to substantiate our NGP portfolio is evolving to meet the challenges of a fast-changing industry, shifting consumer demands and changing regulatory environments.