Re-Imagining Our Scientific Assessment Framework for Next Generation Products - Thomas Nahde

#Tobaccoharmreduction #Nextgenerationproducts #Nicotine #Science

Imperial Brands is seeking to make a meaningful contribution to the public health concept of tobacco harm reduction – or THR – through our portfolio of potentially risk reduced nicotine-containing Next Generation Products (NGP) for adult smokers with no intentions to quit. We believe science has never played a more important role in driving THR. This GFN Five describes how the scientific assessment framework we use to substantiate our NGP portfolio is evolving to meet the challenges of a fast-changing industry, shifting consumer demands and changing regulatory environments.


Year of Production

6 Minutes
53 Seconds

English Subtitles





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