An Observational Study Assessing Label Comprehension and Risk Perceptions of a Heated Herbal Product - Layla Malt

One of the factors crucial to making a meaningful contribution to public health through tobacco harm reduction is for next generation products to be used by significant number of adult smokers instead of cigarettes. Simultaneously, they must not appeal to, or be used by, never smokers. In this presentation, Dr Layla Malt – Behavioural Sciences & Surveillance Senior Manager at Imperial Brands – discusses risk perceptions among legal age users and non-users of tobacco and nicotine products of our new nicotine-containing heated herbal consumable, iSENZIA.