Introduction to Tobacco Harm Reduction - American Tobacco

Tobacco harm reduction is a public health strategy to minimise the negative health impact of conventional cigarettes. It recognises the important role that alternative sources of nicotine with lower health risks offer to smokers who may not otherwise want or choose to give up. BAT is clear that it is shifting towards a reduced-risk portfolio, built on outstanding products, informed consumer choice, and underpinned by world-class science.