An Observational Study of a Heated Tobacco System Among Adult Smokers With No Intention to Quit - Martin Fitzpatrick

To observe the tobacco harm reduction potential of our heated tobacco system in market, Imperial Brands conducted an observational study on PULZE 2.0 and iD in Czechia, where we tracked adult smoker participants to understand how they use the system over time to potentially help cut down – or perhaps even entirely replace – their cigarette consumption. Martin Fitzpatrick, one of our Behavioural Scientists, presents the findings.