How Innovation by a Private Person Can Aid Global Tobacco Harm Reduction Although "Not Invented Here" - Bengt Wiberg

Inventing a Tobacco Harm Reduction Product

This is the true story on how Bengt Wiberg, a CFO of Stockholm County, Lidingö, became an inventor and European and US patent holder of a new snus & nicotine pouch technology innovation that has been awarded "Most exciting newcomer to the industry" at GTNF for making the switch from smoking to snus or nicotine pouches easier by providing the first ever sting-free pouch with a protective side for the gum. The familar burning sensation on the gum is a well known deterrent for any adult nicotine user to switch to this type of oral nicotine products.


Year of Production

2 Minutes
59 Seconds

English Subtitles





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