Nicotine-Containing Next Generation Products Don't Stain Teeth, Unlike Cigarettes - Matthew Stevenson

As a consumer-led and focused organisation, Imperial Brands is aware many adult smokers and Next Generation Product (NGP) users are interested in how our potentially harm reduced products also compare with cigarettes in terms of certain cosmetic endpoints. Positive news could encourage them to try – or even switch – from cigarettes to NGP, helping to facilitate potential tobacco harm reduction (THR). A specific focus area our consumer insights highlighted was teeth staining, so we collaborated with an oral care and hygiene specialist to determine the impact of our NGP on tooth enamel, compared to cigarettes.