Martin Cullip is a former company director and International Fellow of the Taxpayers Protection Alliance, who has written and blogged on free market and lifestyle consumer issues for over a decade. As a user of e-cigarettes and other safer nicotine products, he is a particularly passionate consumer advocate for all forms of tobacco harm reduction and has a keen interest in the rapidly-evolving nicotine market and the politics surrounding it. Martin is a former Chair of UK educational charity The New Nicotine Alliance and has taken part in parliamentary evidence sessions and consumer, industry, and political events on the subject domestically and internationally.

Joseph Magero is an avid tobacco harm reduction advocate. He has spent a decade working in tobacco control as the former director of the Africa Tobacco-Free Initiative, but after extensive research, consultation, and direct engagement with ex-smokers, scientists and tobacco harm reduction consumer advocates, he became convinced that giving smokers the option of switching to significantly safer (and enjoyable) nicotine products could provide a vital addition in reducing smoking related diseases. He is currently the chairman of Campaign For Safer Alternatives, a regional organisation that advocates for the adoption of tobacco harm reduction policies in Africa. His commitment to a smoke-free future remains undiminished.

Jeffrey Zamora is President of Asovape Costa Rica, President of ARDT Iberoamerica, Social Media Director and Audiovisual Producer for INNCO, recipient of the Enhanced KAC THRSP Scholarship with a project on a documentary series called #Safer, and Project Leader for the Veritas Study of ECLAT (Spin-off of the University of Catania, Italy). Jeffrey Zamora has worked in Social Media and Marketing with NGOs, Governmental Entities, and Commercial Brands. Jeffrey Zamora es Presidente de Asovape Costa Rica (organización de consumidores adultos Pro Reducción de Daños para personas que no quieren o pueden dejar de fumar), Presidente de ARDT Iberoamérica, Director de Redes Sociales y Productor Audiovisual para INNCO, recipiente de la Enhanced Scholarship de KAC THRSP con un proyecto sobre una serie documental llamada #Safer, y Líder de Proyecto para el estudio Veritas de ECLAT (Spin off de la Universidad de Catania, Italia). Jeffrey Zamora ha estado trabajando en Redes Sociales y Marketing con ONGs, Entidades Gubernamentales y Marcas Comerciales.