Formed in June 2017, INNCO is the collective voice for 33 nicotine consumer organisations in thirty one countries across six continents who each recognise that there are safer ways to enjoy nicotine consumption than tobacco smoking. INNCO aims to represent the views of consumers in promoting safer use of nicotine and to advocate for effective and proportionate regulation of safer nicotine products and their use. This includes engagement with international health, regulatory and public health organisations concerned with nicotine consumption, to assure that consumers are effectively and equally represented as stakeholders.