Person-Centered Approaches to Sensory, Behavioral, and Consumer Research (Part 1) - Dr. Jessica Zdinak

In this GFN Fives presentation, Dr. Jessica Zdinak, CEO & Chief Research Officer at ARAC explores how person-centered approaches drive success in product development, innovation, and regulatory science. She breaks down the ABC model —Affect, Behavior, and Cognition — and discusses its application across sensory research and consumer insights. Learn why understanding what lies beneath the surface of individual preferences is critical to creating effective, compliant, and market-ready nicotine and tobacco products. 📲 Scan the QR code at the end to connect with ARAC!