Why Do People Continue to Smoke, Even When They're Aware of the Risks? - Ben Kelsey

Smokers have a range of beliefs on the harms associated with smoking, however, this rarely leads to smoking cessation attempts or uptake of reduced risk product [RRP] alternatives to smoking. Why? Cambridge Design Partnership interviewed smokers in China, Russia, India and Indonesia to better understand the reasons behind this. To read about the impediments to adoption and usage of ENDS in LMICs in full, download Cambridge Design Partnership’s whitepaper: https://www.cambridge-design.com/whitepaper/tobacco-harm-reduction This video and the accompanying whitepaper was funded through a grant from the Foundation for a Smoke-Free World, Inc. (“FSFW”), a US non-profit 501(c)(3) private foundation. The contents, selection, and presentation of facts, as well as any opinions expressed herein are the sole responsibility of the authors and under no circumstances shall be regarded as reflecting the positions of the Foundation for a Smoke-Free World, Inc.