The Forgotten Smoker - Brent Taylor

Altria
Empathy
Switching Journey
Tobacco Harm Reduction
Harm Reduction

Project 21 is a deep ethnographic consumer research study that allowed Altria to build empathy for adults who smoke as they shared with us their unique and personal journeys from combustible cigarettes to smoke-free tobacco products. We learned about their motivations for switching and their challenges. And ultimately, we heard about their success switching to a smoke-free product.

2023

Year of Production

5 Minutes
0 Seconds

English Subtitles

Tobacco Harm Reduction Advocacy

Category

Interview

Format

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