Clearing the Air is an independent news and advocacy platform founded in 2025 by Peter Beckett and Neil Mclaren, dedicated to tobacco and nicotine policy with a particular focus on harm reduction and smoke-free alternatives. Published in six languages - English, French, German, Spanish, Italian, and Polish - it serves a truly pan-European audience. CTA publishes reporting, scientific analysis, legislative updates, infographics, and myth-busting content, covering developments across Europe and major markets worldwide. Its coverage spans vaping, nicotine pouches, and broader tobacco regulation, from EU-level directives to country-specific legislation in the UK, Ireland, Germany, and beyond. With a clear editorial stance in favour of evidence-based policy, Clearing the Air challenges misinformation while amplifying the voices of scientists, advocates, and consumers.