Martin Cullip is a former company director and International Fellow of the Taxpayers Protection Alliance, who has written and blogged on free market and lifestyle consumer issues for over a decade. As a user of e-cigarettes and other safer nicotine products, he is a particularly passionate consumer advocate for all forms of tobacco harm reduction and has a keen interest in the rapidly-evolving nicotine market and the politics surrounding it. Martin is a former Chair of UK educational charity The New Nicotine Alliance and has taken part in parliamentary evidence sessions and consumer, industry, and political events on the subject domestically and internationally.

Anna Franzén holds an MSc in Pharmaceutical Biosciences and a PhD in Toxicology from Uppsala University, Sweden. With over 20 years’ experience in the pharmaceutical industry and regulatory environments such as the Swedish Medical Products Agency, Anna has developed a deep expertise in risk assessment, clinical research, and regulatory strategies. She has also worked extensively in industry-academic collaborations, supporting the development of innovative healthcare solutions. Anna joined Emplicure in 2021 and leads the company’s regulatory strategy. Passionate about innovation and safety, she is dedicated to advancing novel solutions for nicotine and drug delivery

CECILIA KINDSTRAND-ISAKSSON, SWEDEN Cecilia Kindstrand is Director of Public Affairs for Swedish Match, a company with tobacco harm reduction at the core of its business. The company divested its cigarette business in 1999 and is now offering products that are recognized as safer alternatives to cigarettes. She is based in Brussels and has worked extensively with the EU regulatory matters, especially the TPD 2014/40 a legislation banning the ‘proof of concept’ of tobacco harm reduction in 26 of the 27 Member States.