Martin Cullip is a former company director and International Fellow of the Taxpayers Protection Alliance, who has written and blogged on free market and lifestyle consumer issues for over a decade. As a user of e-cigarettes and other safer nicotine products, he is a particularly passionate consumer advocate for all forms of tobacco harm reduction and has a keen interest in the rapidly-evolving nicotine market and the politics surrounding it. Martin is a former Chair of UK educational charity The New Nicotine Alliance and has taken part in parliamentary evidence sessions and consumer, industry, and political events on the subject domestically and internationally.

Anna Franzén holds an MSc in Pharmaceutical Biosciences and a PhD in Toxicology from Uppsala University, Sweden. With over 20 years’ experience in the pharmaceutical industry and regulatory environments such as the Swedish Medical Products Agency, Anna has developed a deep expertise in risk assessment, clinical research, and regulatory strategies. She has also worked extensively in industry-academic collaborations, supporting the development of innovative healthcare solutions. Anna joined Emplicure in 2021 and leads the company’s regulatory strategy. Passionate about innovation and safety, she is dedicated to advancing novel solutions for nicotine and drug delivery

Mark Oates is the Director of We Vape and the Snus Users Association, which are both consumer groups standing up for the right of individuals to use safer nicotine products. He advocates for evidence-based harm reduction in a range of areas from tobacco to drug policy, a subject he has written on for the Institute of Economic Affairs and the Adam Smith Institute, where he is a Fellow. He also provided consumer evidence in the 2018 ECJ case to overturn the ban of snus across the European Union.

Cecilia Kindstrand has spent the last 15 years working for Swedish Match in Brussels, a company with tobacco harm reduction at the core of its business. She predominantly focuses on EU regulatory matters, especially the TPD 2014/40, the legislation banning the ‘proof of concept’ of tobacco harm reduction in 26 of the 27 Member States. Since PMI’s acquisition of Swedish Match, she now represents PMI. The focus of her work remains the same.

Barnaby Page is editorial director of Tamarind Intelligence, the publisher of ECigIntelligence, TobaccoIntelligence and CannIntelligence. As a journalist he has been covering the worldwide reduced-risk nicotine sector since 2014, with a particular focus on public health and regulatory issues; in his current role he manages Tamarind’s editorial and reporting teams, producing a wide range of nicotine-related content. He has been participating in the Global Forum on Nicotine since its inception. Before coming into this field, Barnaby spent 30 years as a reporter and editor for newspapers, magazines and online services, specialising in technology and business. He is based near London.