Marina Murphy PhD is a scientific communications and engagement professional with more than 25 years of experience including 14 years in the tobacco and nicotine sector. With a background in chemistry, she also has broad outreach, engagement and advocacy experience. She has previously worked for JUUL Labs as Head of Public Health Advocacy and spent nearly ten years working for British American Tobacco where she was a driving force behind a communications strategy designed to reflect BAT’s transparent approach to scientific communication. The strategy was designed to provide clear communication and engender debate on the company’s ambitious tobacco harm-reduction research program. Over these ten years, Marina held various roles, including Head of Scientific Media Relations, International Scientific Engagement Manager and Scientific Communications Manager. Marina has also worked as a journalist, editor and in PR and has published in several high-profile publications including New Scientist, The Irish Times and science|business.