Charles Hamshaw-Thomas worked with the two founding shareholders of E-Lites, the pioneering brand at the forefront of the UK vaping industry’s explosive early growth (2011-2015). Charlie led E-Lites’ external engagement – in London, Brussels and Washington DC – at the time when governments & regulators were first turning their attention to the nascent ‘new nicotine’ category. He also led E-Lites’ business development initiatives, which culminated in the sale of E-Lites to Japan Tobacco International in 2014. Since 2015, he has undertaken some consultancy roles to, and remained a close and enthusiastic observer of, the new industry. Charlie’s fervent wish is to see the industry truly realise its disruptive potential.