Colin Mendelsohn has worked as a medical practitioner, academic and researcher in smoking cessation and tobacco harm reduction for 40 years. He is the Founding Chairman of the Australian Tobacco Harm Reduction Association and was a Conjoint Associate Professor in the School of Public Health and Community Medicine at the University of New South Wales. He is a member of the expert advisory group that develops the Royal Australian College of General Practitioners’ national smoking cessation guidelines. He is actively involved in teaching, writing, researching and advocating for tobacco harm reduction.