Jonathan Fell has followed developments in the tobacco and nicotine industries for 30 years. He began his career as an equity research analyst covering tobacco and other consumer industries at Merrill Lynch, Morgan Stanley and Deutsche Bank, and from 2013 to 2022 he was a founder and portfolio manager at Ash Park, an investment manager focused on investments in the fast-moving consumer goods industry. Jon now spends his time as a consultant in the tobacco and nicotine spheres and working in the not-for-profit sector, including chairing a London livery company charity, helping to run a Scout group, and serving as a director at Article 36, a UK-based organisation working to promote public scrutiny over the development and use of weapons.

Flora Okereke is Head of Global Regulatory Insights and Foresights at BAT, responsible for the analysis and forecasting of international regulatory developments on behalf of BAT’s 180-plus global markets. Flora also coordinates BAT’s policy responses to the WHO’s Framework Convention on Tobacco Control and other global institutions. She has previously held several senior country, regional and global roles at BAT, including legal, corporate and regulatory affairs director for West Africa; head of regulatory affairs for Africa, the Middle East and Eastern Europe; global head of regulatory strategy and engagement; and senior director of government affairs and international policy at Reynolds American Incorporated Services, a subsidiary of RJR Tobacco based in Washington, D.C. Flora was called to the Bar of England and Wales (Middle Temple) and later admitted as a solicitor by the Law Society. Flora is a renowned speaker at the global policy conferences.

Sacha Sadan is the Director of ESG at the FCA (Financial Conduct Authority). Facilitating the UK financial regulator to embed ESG across the wide spectrum of regulatory activities and reporting to the CEO. He has been named a City Influencer by Financial News as one of the biggest 25 names who have been instrumental in shaping the UK's financial services industry. Previously Sacha was Director of Investment Stewardship (10 years) and on the board at LGIM, one of the world’s largest asset managers. Sacha had responsibility for investment stewardship, including environmental, social and governance (ESG). He was recognised in the Financial Times as one of ‘the 30 most influential people in the City of London’. Sacha was previously a UK equity portfolio manager at Gartmore. He was voted the top-rated Pan European fund manager in the Thomson Reuters Extel awards. He started his career at Universities Superannuation Scheme (USS) pension fund. Sacha is a Fellow of ICSA and a founding member of the UK Investor Forum and was a member of their board for 6 years.

Dr Peter Stanbury works with a range of organisations on issues of economic, social and political development in emerging economies. He has worked with international institutions such as the IFC, for whom he developed the post-Ebola economic reconstruction strategy for Sierra Leone, and the OECD, where he developed their private sector development programme for Iraq. 

With companies, he works extensively on sustainability in agricultural supply chains. He is a strategic advisor to Nestle on their cocoa programme, to Golden Agri Resources in Indonesia, and works with JTI in Zambia and Malawi. He is a graduate of the University of Oxford, holds a doctorate in international relations from the University of London.