Voices of the 5% - Barriers to Vaping - Marewa Glover
Vaping
Qualitative Research
Smokefree
In an increasingly hostile environment towards people who smoke, why wouldn’t they switch to vaping? New Zealand has an aggressive plan to reduce tobacco smoking prevalence to 5% or below by 2025. The government is however encouraging people who smoke to switch to vaping. Through our Voices of the 5% Study, we identified 4 barriers to vaping.