Why Do People Continue to Smoke, Even When They're Aware of the Risks? - Ben Kelsey

What information do you think could motivate smokers to consider quitting? Smokers have a range of beliefs on the harms associated with smoking, however, this rarely leads to cessation attempts or consideration of reduced risk product [RRP] alternatives to smoking. Why? Cambridge Design Partnership interviewed smokers in China, Russia, India and Indonesia to better understand this. To read about the impediments to adoption and usage of ENDS in LMICs in full, download Cambridge Design Partnerships whitepaper: https://www.cambridge-design.com/whitepaper/tobacco-harm-reduction This report and video was funded with a grant from the Foundation for a Smoke-Free World, Inc. (“FSFW”), a US non-profit 501(c)(3) private foundation. The contents, selection, and presentation of facts, as well as any opinions expressed herein are the sole responsibility of the authors and under no circumstances shall be regarded as reflecting the positions of the Foundation for a Smoke-Free World, Inc.