Category: science
Duration: 5:00
Description: This GFN5 describes the methodology and the results of a quantitative assessment of Intent to Use IQOS among adults in Brazil. The study showed that while Intent to Use IQOS among adults smokers was substantial, Intent to Use IQOS among adult former and never smokers was low and similar to their Intent to Use cigarettes.

Author: David Rodrigues

Organisation: Philip Morris International

Funding: Philip Morris International

Format: powerpoint


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