Cheryl K. Olson, MPH, Sc.D. is a behavioral scientist internationally recognized for her work on health risk behaviors (including tobacco harm reduction) and the influence of media on youth. She earned a doctorate in health and social behavior from the Harvard School of Public Health. She spent 15 years on the psychiatry faculty of Massachusetts General Hospital/Harvard Medical School, where she co-directed the Center for Mental Health and Media. She has authored dozens of academic papers, and writes a monthly column on public health for Tobacco Reporter. Dr. Olson consults on nicotine product behavior research through McKinney Regulatory Science Advisors.