Nancy Loucas' THR advocacy began in 2015 as one of the founders/co directors of Aotearoa Vapers Community Advocacy (AVCA) in New Zealand, doing battle for the rights of vapers to be able to access what they need to become/remain smoke free. Nancy is also the founder and Executive Coordinator for the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA). CAPHRA supports consumer THR advocacy organisations and activities throughout the Asia Pacific region and beyond, and has developed various programmes for consumers including the Voices4Vape online seminar series, sCOPe consumer livestream, and the recurring stream that runs during the FCTC COP. Nancy also writes and produces the Advocates Voice online newscast and the Advocates Voice Live sessions. CAPHRA, under Nancy’s leadership, also established the collaborative “Right2Vape” testimonial database with CASAA in the USA, and the “Right to Switch” change.org petition, both featuring thousands of consumer testimonials from across the world.

Heneage Mitchell, commonly known as ‘H’, has been resident in Asia for over 40 years. He spent most of those decades working in regional media, including as managing editor and co-publisher of Tobacco Asia, a trade publication reporting on the regional tobacco industry. In 2012, he established factasia, an independent, not-for-profit, consumer-oriented regional advocacy for rational debate about – and sensible regulation of – the rights of adult citizens throughout the Asia-Pacific region to choose to use tobacco or other nicotine-related products. Heneage smoked for over 45 years before switching to vaping in 2016, since when he has never touched a cigarette.

Lindsey Stroud is a Senior Fellow at the Taxpayers Protection Alliance, which provides data and analysis to inform and assist policymakers when addressing consumer products. Her main areas of focus are goods including alcohol, tobacco and vapor products, and regulatory policies that affect adult access, including harm reduction, technology, innovation, antitrust and privacy. At The Heartland Institute, she authored policy resources and hosted a podcast on tobacco harm reduction, and has also worked for state lawmakers in two states. Creator and manager of Tobacco Harm Reduction 101 (thr101.org), she holds senior positions at the American Vapor Manufacturers Association and the Independent Women's Forum.